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Meet Zoe

Zoë Ruderman is the Senior Style Editor for PeopleStyleWatch.com, where she covers fashion and beauty,everything from award shows to Fashion Week, works on half a dozen social media platforms, helps to curate shopable content on the site, and ogles the racks of clothing often parked outside her office. When she’s not at PSW, she’s busy putting stamps in her passport, feeding her book-a-week habit and impressing everyone with her knowledge of pretty much every hip-hop song (in English and Spanish). Zoë hails from a suburb of Boston. She studied at the University of Delaware then received her Masters in Journalism from the University of Barcelona. She currently lives in the East Village, where she makes it a goal to try as many restaurants as possible.

To get to know Zoe a little better, we asked her a few fun questions about her life, her style, and her celebrity crush… 


What’s your fashion secret weapon? 

A belt! In my opinion, a belt can only do good things for an outfit. It instantly creates a waist and an hourglass silhouette. And of course, a statement necklace, which has the power to turn the most basic outfit into something really special and chic. I love one with big beads or mixed textures, like leather and metallics. In terms of shopping, my fashion secret weapon is patience. I have found some seriously amazing pieces (a brand new Halston heritage animal-print dress for $60, originally $495!) because I had the patience to look through packed racks at a thrift store or consignment shop.


What’s one thing you never leave home without?

Physician’s Formula pressed powder bronzer. I’ve been using it for 10 years, making it the longest relationship I’ve ever had with a beauty product. I used to live in a sixth floor walkup and if I got to the bottom of the stairs in the morning and realized it wasn’t in my bag, I’d walk back up to get it. 

People Stylewatch.com

And I rarely leave home without putting on a gold Helen Ficalora “Z” necklace, a gift from my boyfriend.


Who’s your celebrity crush?

Judge me if you want, but I fell hard for Leonardo DiCaprio in middle school—and the crush hasn’t waned since. My celebrity style crush right now is definitely Miranda Kerr. She’s a pro at mixing hard-to-pull-off trends without looking like she’s trying to hard. 

Miranda Kerr on People Stylewatch.com

What’s the best part about working at PSW?

The team. Everyone is so hard-working, smart and really, really, funny.


What’s the best part about working with Joyus?

It’s been so fun to be a part of the process from conception to final product, and to see everything that goes into those one and half minutes of video, from choosing the products, shooting with Joyus’s awesome production team (they just might rival my team in terms of sense of humor), and seeing the beautiful editing then the positive response from viewers.

Check out Zoe’s first video!

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